Kim Kardashian is covering the latest issue of Ad Week. The famous 34-year-old reality star/business mogul reveals how her hit game came about (and how she planning for its growth); aspirations in the tech space; why she’s so unapologetically obsessed with Twitter and Instagram and what she hopes her fans get from season 10 of Keeping Up With the Kardashians. Peep a few excerpts.
On where did the idea for Kim Kardashian: Hollywood come from?
I had just had the baby [North West], and so I was being really choosy about what I was working on. I got a call from the company Glu Mobile to partner up and do a video game. I asked my husband [Kanye West], “What do you think of this? What would the concept be?” And he was like, “Oh my God, you have to do a video game? It’s so cool.” So, we went back and we came up with this really cute concept that I thought was relatable and very much like me. It had to be something that fit my personality.
On what she credit success of the game to (the game has 28 million downloads and 11 billion minutes of play since it launched last summer.):
Something that really worked in the game that was kind of an accident are the updates. [For example], your character can go on vacation to Mexico, and that’s one of the places that I go all the time. I actually didn’t know the date of the launch, but I happened to be going to Mexico on the same day. Once I started posting pictures through Instagram that I was in Mexico, everyone was playing along [and saying], “I just updated my game, and I’m in Mexico with you.” They would literally get a bikini like the one I had Instagrammed in a photo.
Within the tech space, how she sees yourself fitting in:
I hope to have a bigger presence in the tech world. I love coming up with different app ideas, and I have a few more that are coming out. Once you get started and you have this creative bug of ideas that you want to get out, I feel like I’ve partnered with the right team, and now I have the creative outlet to make that happen. I’m happy that people are into it and perceiving it well. I just want to create more apps.
If her social persona plays a role in how she works with her brands:
You have to have a sense of humor every once in a while. So many people think that taking so many selfies is just ridiculous. For me, what’s so funny is I love taking pictures and posting them on social media for memories. I genuinely love the glam of life and hair and makeup and all of that, so I love just sharing my life with people—that’s who I’ve been. I live my life on a reality show. But sometimes people take it very seriously, or they think it’s ridiculous. I’m kind of letting them know, yes, it is ridiculous, but it’s all fun. I can look at a photo on social media and see a picture and know exactly where I was by the outfit I had on or who I was with. I take it more as a fun, emotional scrapbook that I love to look back on.
With 29 million Twitter followers and 26.5 million Instagram followers, how she brands herself as a celebrity with social media:
I don’t think of this as a planned-out thing. It just kind of happened. Social media plays a huge role in my life and my career. I came at the right time when people just started to get into reality shows. Social media works when you’re open, when you’re honest and people want to feel like they’re getting a little glimpse into your life. It’s not that I brand myself like I’m a celebrity. It’s just I’m living my life and sharing a part of my life with the world.
If she’ll always be that open on social media:
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