Great news for both Toni Braxton and Lifetime. The singers made for TV movie, “Toni Braxton: Unbreak My Heart” debuted on Saturday and become ad-supported cable’s top-rated movie in key demos in one year.
According to Variety, Nielsen’s preliminary national estimates, “Unbreak My Heart” averaged 3.6 million viewers, including 1.7 million adults 18-49 (1.3 rating) and 1.8 million adults 25-54 (1.5 rating). It stands as cable’s No. 1 original movie with adults 25-54, women 25-54 and women 18-49 since the January 2015 premiere of “Whitney” (1.7 rating in 18-49, 4.5 million viewers overall), also on Lifetime. The most-watched original cable movie of the past year is Disney Channel’s “Descendants” from last summer (6.55 million).
[FYI: Lifetime’s top-rated movie of the last few years came in January 2014 with “Flowers in the Attic” (1.9 rating in 18-49, 6.1 million viewers overall).]
Immediately after the movie at 10 p.m., the special “Beyond the Headlines: Tony Braxton,” drew 2.8 million viewers for Lifetime, including 1.3 million adults 18-49 and 1.4 million adults 25-54. It featured interviews with Toni and her family, L.A. Reid, Babyface, record producer David Foster and songwriter Diane Warren.
The movie was based on Toni’s popular memoir, and followed the singer’s ups and downs through severe chronic illness, financial troubles and divorce while navigating her son’s autism and family struggles. The film starred newbie Lex Scott Davis as Toni.