It’s safe to say celebs love luxury clothing brand, Balmain. Creative Director Olivier Rousteing, 30, has revitalized the brand turning it into a bonafide success with celebs like Beyonce, Jourdan Dunn and Nicki Minaj, often rocking it on the red carpet. Most recently, Kim Kardashian, Kylie Jenner, Kris Jenner and Kanye West wore Balmain to this years Met Gala.
In a recent interview with Vogue.com, Rousteing catches us up on the new collection, shares his thoughts on the uber successful H&M collaboration and opening the it’s first New York store. Peep excerpts from the interview below.
On what inspired the brand to open a store in the US:
For me, America has been a key part of my vision of how I want to see Balmain today because Balmain is a timeless brand. Balmain is really aristocratic and really about luxury and couture, so bringing pop culture really makes it more modern and more fresh than if I was just keeping with the traditions of Paris. I think that has been part of my success and of Balmain’s success, so it was important for me to open the store here.
On the successful H&M collaboration:
My vision sold, and it’s a business, so why should we critique that? It doesn’t mean that I’m not a good designer, because if your clothes are bad, you don’t sell. And selling is the name of the game at Balmain.
On what we can expect from forthcoming collection:
The biggest project that I have ever done in my life. It’s going to be something really deep and really strong, and it’s going to be a project that’s a mix between fashion and between who I am and my personal life.
Rousteing was not careful not to reveal too much explaining,
I don’t feel any pressure about having all these projects and collections because I love my work and I love what I do. I’m part of the new generation—I’m part of the Twitter generation, the Facebook generation, the Instagram generation where everything is about one click.
Read the full interview here.