Floyd Mayweather Launching Boxing & Fitness Gyms
Floyd Mayweather Jr. is launching a global business venture, Mayweather Boxing & Fitness, which will provide fitness programs in neighborhoods around the world, including traditionally underserved areas. The boxing champ said in a statement,
Our fitness experience will have programs for kids, parents and aspiring athletes — anyone who’s looking to put energy into something positive.
The training programs will be based on his workouts and the first gym will open in November in Southern California. Franchises are set to open in the U.S. starting in 2018, and they’ll carry the Mayweather imprimatur. The company plans to sell 500 franchise gyms and affiliate licenses within the next five years. Affiliate gyms won’t carry Mayweather logos or signage, but they’ll be able to offer classes and programs designed by the boxer. The idea is to provide as much access as possible.
Mayweather will provide virtual training through an app, which will launch after the McGregor fight on August 26. Users of the app will get special training exercises and workouts from Mayweather. The app is free, but users who want to access Mayweather’s workouts will pay an in-app subscription. The launch of the gyms and the app will mark the first time Mayweather has ever shared his techniques. It’s also the first time he’s put his name to a licensing deal.