DJ Khaled Giving Back To High School & College Students
Get Schooled national spokesperson and music producer DJ Khaled joined Viacom to announce Key to Social Change, an initiative that will empower high school and college students to make a positive impact in their communities through social media. Organized under the Major Keys campaign, which assists students in securing a college education, Key to Social Change launches April 2, 2018, and will award more than $20,000 in scholarships to select participants. Khaled explained,
“Now more than ever, we must unite and use our voices to drive change. Get Schooled and Viacom have become family to me and we’ll continue our work to help young people use their talent and leadership for good.
The newest of eight major “keys” for academic success developed by DJ Khaled and Get Schooled, the Key to Social Change will provide students with best practices for effective digital communications, including guidance on platform selection, content development and messaging. Students will be encouraged to apply these skills to social cause work through their own social media campaigns. Scholarships will be awarded to those who best illustrate the positive real-world impact of their digital content.
The announcement occurred at the presentation of Viacom’s 2018 Social Impact Award to DJ Khaled in recognition of his commitment to giving back and his partnership with Get Schooled. The event also featured a keynote discussion with Khaled and Viacom President and CEO Bob Bakish on the importance of good works and youth activism.
The Major Keys campaign aims to expose young people to critical soft skills that are integral to success in college and beyond. The campaign consists of eight keys – or digital badges – that cover personal finance, communication skills and goal setting, among other important topics. To date, students have earned more than 25,000 keys in total.