Tyra Banks Launching Modelland – Theme Park Where Anyone Can Be A Model
Tyra Banks has been quietly working on a ticketed attraction theme park called Modelland. The 21,000-square-foot fantasy modeling world will serve as an anchor store in the Santa Monica Place shopping mall and is expected to open in 2019.
Banks has been working on Modelland over the last 10 years, and has received funding support from investors and Santa Monica Place shopping center owner/operator Macerich. The attraction will encompass a multilevel entertainment palace, where people can shop, eat, and relish in being a model for a few hours.
Women, men, and families are expected to come and enjoy interactive entertainment where they can be,
be the dream version of themselves.
When asked about the approach for Modelland, Banks stated:
It’s a permanent attraction anchoring the mall. I’m inspired by Disneyland, a place I went to a lot as a child. There is a storyline I have been working on for a year. Anybody can enter and feel like a model.
It’s my calling to bring modeling to the masses. I created ‘Top Model’ to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m black. My empathy for women in general increased through the experience. And now with Modelland, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone. Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many. This is bursting the door open and redefining what a model is. It’s all about inclusiveness.
This new attraction is just another bullet point on Banks’ resumé. It was reported the supermodel and “America’s Next Top Model” creator would be leaving “America’s Got Talent” as a host to produce more television in December 2018. The decision came subsequently came by way the success from Freeform’s “Life Size 2,” which was also released in December 2018.