McDonald’s USA Expands Its HBCU Platform to Support the Next Generation of Leaders

McDonald’s USA Expands Its HBCU Platform to Support the Next Generation of Leaders

McDonald’s USA, through its Black & Positively Golden movement, has announced the expansion of its longstanding efforts to support students and alumni of Historically Black Colleges and Universities (HBCUs). Building on the recently announced $500,000 Black & Positively Golden HBCU scholarship fund, the company and its owner/operators have partnered with ESSENCE Girls United, the Thurgood Marshall College Fund (TMCF) and iHeart Media to help the next generation of leaders take steps today to own tomorrow.

McDonald’s and its owner/operators are excited to announce additional efforts to support students and alumni of Historically Black Colleges and Universities, HBCUs, through the company’s Black & Positively Golden movement. This includes awarding 34 $15,000 scholarships to students attending Thurgood Marshall College funded schools.

These special partnerships build on McDonald’s commitment to supporting and uplifting the Black community by providing mentorship opportunities, seed capital for entrepreneurs, college scholarships and feel good moments like the in-progress, virtual 14th Annual McDonald’s Inspiration Celebration® Gospel Tour.


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“We are honored to partner with Essence Girls United, the Thurgood Marshall College Fund and iHeart Media to provide opportunities for HBCU students and alumni along their education, leadership and entrepreneurship journey,” said Margaret “Marty” Gillis, New Jersey Owner/Operator and Owner/Operator Marketing Committee Lead. “McDonald’s and its owner/operators are committed to fostering the communities we serve while furthering Black excellence through initiatives like our HBCU programs that are positively shaping communities and lives.”

McDonald’s expanded HBCU platform is an extension of the company’s longstanding commitment to advancing education, as demonstrated through its annual partnership with TMCF and its signature Archways to Opportunity program for restaurant crew and managers. Through Archways to Opportunity, McDonald’s and its independent franchisees have increased access to education to more than 55,000 restaurant employees and have awarded more than $100 million in tuition assistance to date.

For more information on McDonald’s Black & Positively Golden movement and the above programming, follow @wearegolden on Instagram.

Authored by: Kellie Williams