Jay-Z Invests In New Fitness Company
Beyonce isn’t the only Carter working on their fitness.
Just after Beyonce’s partnership with Peloton was announced, its now being reported that Jay-Z has invested into a new fitness startup company called CLMBR.
It’s said to be similar to Peloton but will sell vertical climbing machines instead of the stationary bikes that Peloton is known for. It will also include on-demand sessions and will be touch screen.
Jay-Z and Beyonce’s fitness consultant Maco Borges, and Chad Hurley, who co-founded YouTube will also be investing in the new company.
While he hasn’t released new music, he’s certainly busy in the business arena.
Last month, it was reported that he’s launching a cannabis company, Monogram. Its website says it’s:
“a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best and a humble pursuit to discover what the best truly means.”
Last year Jay-Z joined Caliva as Chief Brand Strategist with a multi-year partnership to help out with creative decisions, outreach efforts, and strategy. That role will also focus on social justice issues surrounding legalization, such as improving representation and participation of previously incarcerated people who are still being kept out of the legal weed business in large numbers.