Irv Gotti Weighs In On Drake’s New House Album & Says He Hopes The Project Isn’t The ‘Demise’ Of Hip-Hop: That Album Is Not Hip-Hop [VIDEO]

Irv Gotti, Drake

Irv Gotti Weighs In On Drake’s New House Album & Says He Hopes The Project Isn’t The ‘Demise’ Of Hip-Hop: That Album Is Not Hip-Hop [VIDEO]

Drake’s new dance album has garnished mixed reactions since its surprise release last week, and for Irv Gotti, the house-influenced record has him considering finding a new icon for the world of hip-hop.

Record executive Irv Gotti, 51, recently shared his thoughts about Drake’s new musical direction. While at the LAX airport, the former Def Jam and Murder Inc. executive said that Drake’s dance vibe album “Honestly, Nevermind,” has made him want to get back in the game and discover a “raw” new talent like DMX, Ja Rule, or Jay-Z to bring back hip-hop. Irv Gotti also mentioned how much of a powerful influence Drake, 35, has to change the culture of hip-hop.


In the one-minute clip, Gotti began by stressing that Drake can do “whatever he wants” in music. When asked if he believes “Honestly, Nevermind” will be the “demise” of the traditional rap/R&B in hip-hop that we know today, Gotti replied,

“I hope not! ‘Cause that’s the demise of rap. The demise of hip-hop. As long as I’m alive, it can never be the demise of hip-hop. I gotta get back in the game and find me a n*gga. That’s what that album made me feel like.

He continued,

“It made me feel like going and finding me a raw new DMX, new Ja [Rule], new Jay[-Z] and serving n*ggas and f*cking bringing back great hip-hop. That album is not hip-hop.”

The music producer also touched on Drake’s comments about the mixed reactions he faced from the club-oriented album. Gotti said,

“I don’t want to catch up because if that’s catching up then, what does that mean for hip-hop?”

Irv Gotti 

As previously reported, rapper/singer Drake reacted to the mixed reviews his “Honestly, Nevermind” album has received. The “God’s Plan” singer said,

“It’s all good if you don’t get it. It’s all good. That’s what we do. That’s what we do. We wait for you to catch up. We’re in here though we caught up already. On to the next. My goodness.”

Drake is an influential musical artist in popular music today and has been credited for popularizing singing and R&B sensibilities in hip-hop. Gotti is a known figure in the same lane by overseeing rapper Ja Rule and R&B singer Ashanti’s radio hits in the late ’90s and early ’00s.

Ashanti, Irv Gotti

What are your thoughts on Irv Gotti’s comments? Tell us below! 

[Sources: 1, 2]

Authored by: Ariel Whitely