Kyrie Irving — Nike Co-Founder Says Brooklyn Nets Star’s Relationship w/ Brand Is Likely Over: I Would Doubt That We Go Back

Kyrie Irving — Nike Co-Founder Says Brooklyn Nets Star’s Relationship w/ Brand Is Likely Over: I Would Doubt That We Go Back

The relationship between Kyrie Irving and Nike just might be over for good.

While the Brooklyn Nets star has apologized for seemingly promoting an antisemitic film, his regret may be a little too late.

During an interview with CNBC, Nike c0-founder Phil Knight said,

https://youtu.be/Rce4jUIBHzo

As previously reported, Nike announced on Friday (Nov. 4) that they had “suspended” their association with Kyrie Irving and pulled his upcoming Kyrie 8 sneaker off the production schedule.

This choice was one among many consequences that followed Kyrie Irving posting a link to an antisemitic movie currently listed on Amazon. Irving was also suspended from five Nets games without pay, and given six demands to complete before he’s able to return. He’s already issued an apology and vowed to donate $500,000 to combat hate speech, and the demands also include undergoing sensitivity and antisemitic training.

Irving, the Brooklyn Nets, and the Anti-Defamation League released a joint statement announcing the donations Wednesday (Nov. 2) night. Irving said:

“I oppose all forms of hatred and oppression and stand strong with communities that are marginalized and impacted every day. I am aware of the negative impact of my post towards the Jewish community and I take responsibility. I do not believe everything said in the documentary was true or reflects my morals and principles.”

He continued,

“I am a human being learning from all walks of life and I intend to do so with an open mind and a willingness to listen. So from my family and I, we meant no harm to any one group, race or religion of people, and wish to only be a beacon of truth and light.” 

Irving secured a contract with Nike in 2011 and has had a signature shoe line since 2014. The NBA player’s annual endorsement deal is worth close to $11 million.

According to Phil Knight, when signing players, they take into account not just how talented the athlete is, but also the kind of character the person displays. He said,

“It’s not an exact science, but it’s a process that we go through with a lot of intensity and with a lot of people sticking their hand in it.”

What are your thoughts on the entire situation? Let us know in the comments!

[VIA]