Snoop Dogg Says ‘You’re The First Era To Actually Dominate Music’ While Speaking To Latto About Women Running The Rap Game

Snoop Dogg Says ‘You’re The First Era To Actually Dominate Music’ While Speaking To Latto About Women Running The Rap Game

Snoop Dogg recently gave some advice to Latto on navigating fame as she continues her rise to stardom as a female emcee.

As part of their Musicians on Musicians cover shoot at Hollywood’s historic United Recording studios, rappers Latto and Snoop Dogg engaged in a candid conversation surrounding the business aspect of the music game and what comes with it. Snoop Dogg, who is a well-known vet in the hip-hop industry, provided the Atlanta rapper with transparent tips and praised current female rappers.


During their hour-long conversation, Latto, 24, brought up the fact that the music industry hardly recognizes talent. Snoop, 52, responded,

“[But] nowadays, talent isn’t involved anymore. They’re moving talent out the way because it’s overnight successes that they can make. That’s why when you really do have talent, you should hone it. Study the greats before you to see how you can stay here for a long time.”

The West Coast rapper continued,

“What happened to your favorite rappers in the Nineties? Where they at? Most of them gone. I’m probably the only one that’s still around. It’s because of the things that they did or the business opportunities that they didn’t capitalize on. So you got to be a smarter businesswoman and say, ‘OK, the women are winning right now in the music industry.’ This is a first, for the women to be [in] the foreground.”

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Snoop Dogg

When Latto asked Snoop’s thoughts on women having a big influence on rap music today, he said,

“You’re the first era to actually dominate music. [But] you guys have to understand that here’s where the bullsh*t comes in. They going to make y’all fight each other. That’s what they made us do. They didn’t want us to join hands and say, ‘Hey, East Coast, West Coast, down South. I love your music.’ You from the South. I love your sh*t. Why I got to hate you from down there? That’s what they’ll put into y’all Kool-Aid.”

Latto expressed,

“And we fall for the trap.” 

Snoop added,

“But somebody got to be sharp enough to say, ‘You know what? It’s a business. Whatever personal issues we have, we can settle that.’ Once we start fighting, the money get cut in half. When you’re peaceful, you can show up and get all the money you want. I could show up in any hood I want to right now.”

Snoop’s comments come after reports circulated about Latto’s issues with a couple of fellow female rappers.

As you may recall, in May 2022, tensions grew between Latto and rapper Renni Rucci after the 32-year-old posed a question at an event, stating,

“I got the first question. I’m trying to see who finna f**k with me, Renni Rucci or Mulatto?”

After the video seemingly caught Latto’s attention, she appeared to address the matter with a post of her own. She wrote,

“Speak on me for clout tryna drag it that’s ya only hype”

Renni Rucci

Back in 2021, the two exchanged diss records on the track “Beatbox 2” after fans speculated that Latto called out Renni Rucci for putting “The Biggest” in her Instagram bio.

In October 2022, Latto and rapper Nicki Minaj, 40, got into a heated exchange of their own on X after it was reported that Nicki’s “Super Freaky Girl” wasn’t going to be considered for any rap categories at the 2023 Grammy Awards, but instead would be categorized as Pop. However, Latto’s “Big Energy” was submitted for consideration in at least one Grammy rap category.

Nicki Minaj

In a now-deleted tweet, Nicki Minaj vented to her followers and shared,

“I have no prob being moved out the RAP category as long as we r ALL being treated FAIRLY. If SFG has 2B moved out RAP then so does Big Energy! ANY1 who says diff is simply a Nicki hater or a troll. I’d actually LUV 2 c a more street record win- male OR female! IJS rightIsRight”

After catching wind of the post, Latto seemingly responded to the conversation and said,

“Damn I can’t win for losing… all these awards/noms I can’t even celebrate.”

The back-and-forth exchange eventually came to an end after Latto uploaded audio of a phone conversation with Nicki where she tried to explain that she never showed animosity toward the New York rapper. Latto captioned the post,

“Lemme specify I’m sorry. Im delusional for saying ‘we’re’ (newer female rappers) are flourishing & u said no one cares about my little song LYRICS my bad. FYI I only recorded cause I KNOW who tf I’m playing wit #40yroldbully.”

What are your thoughts on Snoop Dogg’s advice for Latto? Leave them in the comment section below!


Authored by: Ariel Whitely