Diddy Says New Network Will Not Feed Your Ratchet Fix, ‘You Won’t See A Reality Show With Fighting’

Yes. As far as the DNA of the shows that we will carry, there will be a rawness to them. We will not be doing a bunch of reality shows. We’ll be doing music-driven shows that will be exposing you to the discovery and curation of new talent. We’ll also be doing in-depth  interviews, we’ll be doing shows that will go into social issues with different panels and debates. We’ll be doing our version of a Barbara Walters/Oprah interview but with someone from this generation and of this generation. We’ll be going to where the pulse of music is happening and we’ll be covering it in the way ESPN will cover a sports event – with that level of urgency and seriousness.

But, as far as doing shows, I’ve been with Viacom for six years and I was the number one producer of shows from 18-34 and I plan on continuing down that street but also strategically that I represent music in the right way. And when you tune into Revolt, you’ll see musical content and you won’t see a reality show with fighting that has nothing to do with music.

Seeing that gaping hole while music at an all-time high. Seeing Coachella go from one day to two weekends and seeing Ultra go from one day to two weekends and Jay-Z and Justin Timberlake selling out Yankee Stadium two times and music making Apple the number one company in the world — I feel like I can do something, that this is needed. I feel like I graduated from owning a record company and just being an artist to someone who can empower artists and create a platform for the future of music. Hopefully I wasn’t too long-winded, but I’m very passionate about it.