Great news for the daytime talk show “Ice & Coco”, which tested it’s pilot this summer. According to the network’s release, the show concluded its 3-week, 8-market summer preview last week, averaging an impressive 1.0/3 Household rating/share and delivering a +43% rating increase over the August ’14 time period average.
This also marked a +25% rating gain over “Boris & Nicole’s” July ’15 average in the time period, despite “Boris & Nicole” benefitting from original episodes of Wendy Williams as a lead-in. Read more from the release below:
The new series delivered an impressive 0.8/6 rating share among Women 25-54 over the three weeks, growing +20% in share over its lead-in and +60% in rating over the Aug ’14 time period. In fact, “Ice & Coco” earned a 9-year average rating high in the time period (since majority of stations were LPM measured). The show was especially promising in New York (WNYW/F/11:00a, 0.9/7 rtg/shr), where it delivered a station-high August time period rating (since LPM measurement began over a decade ago) with +80% rating gains over “Hollywood Today Live”.
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