“Ice & Coco” Sets Time Period Highs With Women 25-54 During Its Summer Preview

Among its core Adult 25-54 demographic, “Ice & Coco” earned a 0.6/5 rtg/shr, doubling  the prior year Aug ‘14 time period rating (+100%) and improving +20% over “Boris & Nicole” in July ’15.  “Ice & Coco” recruited new viewers to its stations, improving +25% in share over its lead-in average while growing or maintaining over its lead-in program in 6 of its 7 test markets including Top 2 markets in the country:  New York (WNYW/F/11:00a, 0.6/6 rtg/shr, +50% shr) and Los Angeles (KTTV/F/1:00p, 0.4/4, +33%).

During its 3-week run, “Ice & Coco” covered a variety of fresh topics including hosts Ice-T and wife Coco Austin revealing that they are expecting their first child together and sharing their baby’s gender, the name they’ve selected, and details of their pregnancy journey. Plus, Ice & Coco welcomed a variety of celebrity guests including legendary rapper and filmmaker Ice Cube, Law & Order: SVU cast members Mariska Hargitay, Peter Scanavino and Kelli Giddish, reality star Snooki, actress and comedian Sherri Shepherd and more.

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